Jan 7
This one strategy can increase your sales by 30%
If you’re looking to create the best micro-moments for your customers, you need to trigger dopamine. Dopamine is a neurotransmitter that helps control the brain’s reward and pleasure centers, and it’s essential for reinforcing positive behaviors. When you can get your customers to feel good, they’ll be more likely to keep coming back. So how do you go about triggering dopamine? Check out these tips!
Dopamine is a neurotransmitter that triggers a sense of pleasure, desire, and motivation in our brains. When your brain is stimulated by dopamine, it adopts a posture of positive anticipation, actively seeking ways to progress, win, and experience various kinds of pleasure.
What does dopamine have to do with marketing? Dopamine is the molecule behind customer engagement and brand loyalty. It’s why we come back for more when we have a pleasurable experience from something new. In fact dopamine helps create memories which makes us want to re-experience pleasurable stimuli again and again!
I was in the middle of a really important meeting and I just couldn’t concentrate. The other guy’s voice kept echoing in my head: “You need to trigger dopamine in your consumers’ heads, you need to put them into a situation of positive ambiguity or mystery.”
I don’t know what that means but there must be some psychological technique for doing it because if they’re right about this then we can get people interested way better than before.
To trigger dopamine in your consumers’ heads you need to put them in a situation of positive ambiguity or mystery. This a sense of suspense that results from not knowing the outcome of a story that is poised to resolve itself.
This dopamine based emotion can be triggered by brands that want more impulsive and recurring use behaviors. Some brands will play on these dopamine emotions with reward loops, putting their customers first in order to achieve dopamine-fueled customer engagement.
Dopamine not only triggers memories but it also makes you remember things better! So if you’re looking for ways to improve your brand storytelling, dopamine could help your audience fall in love with your product or business over and over again.
Best practices are teaching marketers how to stimulate dopamine at key moments in their customers’ journey, playing into their desire for mystery and suspense, pushing them into taking action that will trigger dopamine even more.
This dopamine marketing ploy may seem like an easy way to get customers to act, but it’s not. As dopamine becomes less of a novelty in your customer’s lives you need to become more creative with how it’s used across your brand’s marketing channels. This is where micro-moments come into play. Your best opportunity for dopamine creation is when you have someone’s attention!
Every time they check their phone, scroll through social media apps or open up push notifications on any app they are engaging in dopamine driven behaviors. And this behavior needs to be rewarded with dopamine loops that are both rewarding and compelling enough for them to come back for more.
Tom Bilyeu of Impact Theory believes that brands can help their customers fall in love with them over and over again by capitalizing on the power of dopamine. By using storytelling techniques, you may be able to tap into your customer’s brain chemistry and create a positive cycle that will allow your business to thrive together as one cohesive unit.
Want to learn more about how this process works? DM me today!
Georges Hanna
